Cause for Concern?

Alex Ross posted in his blog yesterday about how Gen-Xers have yet to exhibit an upward spike in classical orchestra attendance. As a classically-biased Gen-Y person, I believe orchestras need more exciting programming (and/or more exciting College Nites) to encourage my generation to attend orchestra concerts. Or, here's a thought: why base our generation's interest in classical music solely on orchestra attendance? Something to think about. Comments?